Search Engine Optimization
SEO, which is Search Engine Optimization, is a process of boosting your website or webpage visibility on search engines.
In a simple way, SEO works on both improving the quantity and quality of organic traffic to the website and webpage. SEO depends on many elements such as site audit, keyword research, content optimization, etc.
Those elements work together towards a single goal and help your website or webpage grow in the long term. Its purpose is to increase visibility and ultimately organic search traffic on your websites. These are provided by agencies or freelancers who are experts in all SEO.